We have to research the 12 principles of animation so we can make short (15-30 seconds) kinetic typography videos. We also had to find a video that was a "great example of kinetic typography" and write about it, how we viewed it and 4 principles of animation that we saw. . After doing some looking around I found this awesome typography video of Eminems "Rap God."
(Warning: There is some, no, quite a bit of inappropriate language in this video, so beware! but its Eminem so you should know what to expect, haha!)
1-Appeal (0:26, 1:20, 2:39, 5:30)
The first three instances is not made by text, but I found it very visually appealing. They used the Rap God picture and animated it in a way to make it look like he was in the middle of raising his arms up to the sky:
The last one at the five and a half minute mark is when the creator used the letters to create a little devil holding a pitchfork;
These were really cool and, you know, appealing :)
2- Staging (3:53)
I feel at this part they did a good job showing the "Morphing" into "an immortal," mostly because I really like the weird morphing effect that they did, it was pretty cool (I don't have a lot to say, haha.)
3-Anticipation (1:43)
It was a very short anticipated moment, but in the video there is a part where the words form a little laser gun of sorts, it pulls back, then shoots for the moon. It was a brief second before it shot, so you were anticipating that the gun was going to go off.
4-Timing (4:26)
Now, there were a lot of times in this video where the timing was perfect, but this part I felt was exceptionally great.
In the gif its a bit slower due to the fact that the file is a bit big, but in the video it was in awesome timing with Eminem's severely fast rapping skills, and it was really impressive!
All in all, I really enjoyed this video! it felt a bit underwhelming at some parts with the softer effects compared to the intense rapping, but it was on point most of the time, so its definitely worth watching and its a great example of kinetic typography! :)
